Privacy Policy

Privacy (‘KissShoe’, also referred to as ‘us’,‘we’ and 'our' in this Policy) is committed to respecting and protecting your privacy at all times. This Privacy Policy aims to provide information on how KissShoe collects and processes your personal information or 'data' through the use of this website in conjunction with our Terms and Conditions which can also be found on 

Please note the KissShoe website is not intended for children and therefore we do not knowingly collect data from children. If we are made aware that a user accessing our services is under the age of 18 without consent or authorisation from a parent or legal guardian, the contract with us will be terminated.

We will never share any information that you give to us with a third party except to enable us to process your order or where we are required to do so by law. We will not gather or hold information about you unless you have provided us with your permission to do so. Any personal information held or processed will be kept up-to-date and will be destroyed as soon as the reason for the collection or processing of this information has expired.

Data Protection 

Everyone has the right to be in control of how their personal data is handled. During the course of our business activities we will collect, process and store personal information relating to our customers, suppliers and other third parties, and we recognise that the correct and lawful handling of this data will ensure a level of trust and confidence in our company.

When processing your information, we comply with the six principles of good practice. These ensure that your personal information must be:

•processed lawfully, fairly and in a transparent manner

•processed for specified, explicit and legitimate purposes only

•adequate, relevant and limited to only what is necessary

•accurate and kept up-to-date

•kept for no longer than is necessary

•processed in a manner than ensures appropriate security

Data Controller is a trading name of Amsworth Fashions Ltd. We are a Limited Company registered in the United Kingdom and you can contact us via [email protected] or by by writing to us at the address below. For the purpose of UK data protection laws, the controller is Amsworth Fashions Ltd, Basement Flat, 42 Royal York Crescent, Clifton, Bristol, BS8 4JS, United Kingdom.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the opportunity to address your concerns before you approach the ICO so please contact us and we will do our best to help.

The Data We Collect

You may browse without entering your personal details. However, at some stages you may be asked for personal information to enable us to reply to any enquiries and/or process your order. If you register an account with we keep a record of your personal information including name, address, telephone number and email address. We also keep a record of your purchases, which enables us to improve our service to our customers. Email correspondence will be saved so we can track questions or concerns you may have with our products or services for a limited time, no longer than is necessary to ensure the completion of such tasks.

Personal information (or personal data) means any information about an individual from which that person can be identified. It does not include data where the actual identity or any identifying factors have been removed.

We may collect, store and transfer different kinds of personal information about you including:

  • Identity Data, such as your title, first name and last name.
  • Account Data, such as your email address and password.
  • Contact Data, such as your billing address, delivery address, email address and telephone number.
  • Payment Data, such as the payment method used to pay for orders. Specific financial data such as bank account numbers or card details are not collected.
  • Transaction Data, such as details about payments to and from you and details of other products you purchase from us.
  • Technical Data, means information about the devices used to access our website including IP addresses, browser type and version, time-zone setting and location, browser plug-in types and versions, operating system and platform.
  • Profile Data, including purchases or orders made by you, feedback and survey responses.
  • Usage Data, including information about how you use our website.
  • Marketing Data, such as your preferences in receiving marketing from us and our third parties, and your communication preferences.

We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal data, but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific feature on our website. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice. 

We do not collect any ‘Special Categories Personal Data’ about you, this includes details about your race or ethnicity, religious beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, genetic and biometric data, criminal convictions and offences.

Failing to Provide Personal Data

Where we need to collect personal data by law, or under the terms of a contract we have with you, if you fail to provide that data when requested, we may not be able to perform the contract we have (or are trying to enter into) with you. For example, if you do not provide suitable delivery instructions for us to deliver the goods to you we may have to cancel a product or service you have with us as necessary.

It is a contractual requirement for you to provide us with certain information, such as your name, delivery address and email address. During the ordering process you will be required to provide payment information to our chosen payment service provider. We do not hold any of your bank account or payment card details. If you do not provide us or our payment service provider with that information, we may be unable to accept and process your order and subsequently we may have to cancel your order/your contract with us. We will keep you fully informed of our intention to cancel any such contract as necessary and you will be given the opportunity to provide us with the missing information should you wish to do so.

How We Collect Data

We may obtain personal information about you from direct interactions, these include:

  • purchasing a product or service through our website
  • create a user account on our website
  • request marketing to be sent to you or sign up for our newsletter
  • enter a competition, a survey or providing us with feedback
  • Participating in discussion boards or other social media functions linked on our website
  • corresponding with us via our live chat service, via email, post or telephone etc

We may also obtain personal information via automated technology

interactions. As you interact with our website, we may automatically collect

usage data and technical data about your equipment, browsing actions and

patterns. We collect this personal data by using cookies, server logs and

other similar technologies. Please see our Cookies Policy for further


We may receive personal technical data about you from various third parties and public sources as set out below:

•analytics providers such as Google based outside the EU

•advertising networks such as Google AdWords based inside the EU

•search information providers such as Google based inside or outside the EU

Data Sharing

We also collect from and share data with the following providers:

  • General Service Providers: Third party businesses may provide us with

information about you that we may need for legitimate interests of conducting

business with you. For example, when we link through to third party payment

providers to take payment for any orders that you may place with us. These

third party providers will tell us that you have paid for your selected products

and, where relevant, they will provide us with your contact information and

limited transaction data. We also use third party contractors to provide us with

services that are related to your account with us e.g. couriers to fulfil the

delivery of your orders.

  • Law enforcement We will cooperate with third parties to enforce their

intellectual property or other legal rights. We will also cooperate with law

enforcement requests from within or outside your country of residence. This

may include disclosing your personal information to government or law

enforcement agencies, or private organisations, when we have a good reason

to believe that disclosure is required by law or when we, in our discretion,

believe that disclosure is necessary to protect our legal rights, or those of

third parties and/or to comply with a judicial proceeding, court order, fraud

reduction or legal process served on us. In such cases, we may raise or

waive any legal objection or right available to us. The use of your personal

data in these circumstances are in our legitimate interests of protecting our

business security.

  • Should our business enter into a joint venture, be sold or merged with another

company, your information may be shared with the new business partners or

owners, their legal advisors and potentially their third party service providers

as necessary. Should such a sale or transfer occur, we will use reasonable

efforts to try to ensure that the entity to which we transfer your information

uses it in a manner that is consistent with this policy.

External Third Parties

In various places on our site we may at times link to third party sites. If you follow a link onto such a site, please note that they will adhere to their own privacy policies by which holds no responsibility or liability. When you leave our website, we encourage you to read the privacy notice of every website you visit.

We engage the use of some third parties as part of our business processes:

Cloud storage providers - we use cloud computing platforms that securely 

store our data, including customer details.

Email service providers - to enable the processing of transactional emails,

and email marketing communications we share your details with our email

service providers.

Payment providers - in order to enable the processing of customer

payments we use payment processing providers namely Stripe and Paypal, 

although this can change in the future. Please note that in respect of any

payments processed by PayPal, as PayPal is an independent controller of

your data, you are advised to review their privacy notice. They will also

adhere to current privacy laws and make the necessary provisions to ensure

the correct use of your personal data, but you should be aware of their own

privacy policy before providing them with any information.

Delivery providers - to allow the delivery of your orders we share your

information with delivery providers/couriers that include Royal Mail and


Customer service platforms - when you interact with our customer service

team via live chat, your details are shared with our live chat platform provider

TawkTo. This provider may change in the future.

Analytics tools - we use analytics tools to track the way that users interact

with our website. We use Google Analytics although this may change in the


Feedback forms - when you place an order on our site, we may engage a

third party to send out feedback forms on our behalf.

Service providers acting as processors based within the EU who provide

IT and system administration services.

Professional advisers acting as processors or joint controllers including 

lawyers, bankers, auditors and insurers based within the EU who provide

consultancy, banking, legal, insurance and accounting services.

HM Revenue & Customs, regulators and other authorities acting as

processors or joint controllers based in the United Kingdom who require

reporting of processing activities in certain circumstances.

We have an obligation to pass personal information onto law enforcement

authorities which include the Police and Action Fraud, amongst others, if we

believe that a crime has been committed such as fraud or theft.

In each of the points listed above, we provide each third party with the

minimum amount of information required for them to perform their tasks.Your

privacy and confidence will be respected at all times. 

How We Use Your Personal Information

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have

entered into with you.

  • To allow us to handle your orders, deliver products and process your

payments and refunds.

  • Where it is necessary for our legitimate interests (or those of a third party)

and your interests and fundamental rights do not override those interests.

  • Where we need to comply with a legal or regulatory obligation
  • To prevent or detect fraud or abuses of our site. 
  • To enable third parties to carry out technical, logistical or other functions on our behalf.

We do not sell, trade or rent the personal information that our customers


Disclosure Of Your Personal Information

We require all third parties to respect the security of your personal data and

to treat it in accordance with the law. They may only use your data for the

purposes we specify in our contract with them. We will always work with any

third party companies we use to protect your privacy. We do not allow third

party service providers to use your personal data for their own purposes, it is

only to be used in line with our specific instructions and in accordance with

the law.


We generally only send email marketing to people who have previously bought products from us and/or have signed up to our newsletter, this is in our legitimate interests. We will always provide a simple way to opt out of receiving this marketing in every marketing communication we send e.g. all marketing emails will have a link to unsubscribe at the bottom of the page.

If you have not placed an order with us, but you have registered your details with us via another channel, for example by entering a competition or signing up for our newsletter, we will only send you marketing communications if you opted into receiving marketing at the time. 

We will get your express opt-in consent before we share your personal data with any third party company for marketing purposes. 

Opting Out

You may opt out of receiving marketing communications from us at any time by using the unsubscribe link in our emails or getting in touch with our customer services team at [email protected] We’ll do our best to action your request promptly, usually within 48 hours.

Where you opt out of receiving these marketing messages, this will not apply to communications regarding a product or service purchase (or related correspondence) and we will continue to process such data in accordance with this Privacy Policy for transactional communications and only ever as permitted by law.


You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookies Policy.

Change of purpose 

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to have an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us when necessary.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

International Transfers

Your personal information may be transferred internationally. Sometimes we will need to transfer your information outside of the United Kingdom, for example, for orders where the shipping address is in another country we will employ a courier in that country to complete the international delivery of goods.

Where we transfer your information to a country which does not have data protection laws that offer an adequate level of protection for your information, we will make sure the organisation that receives your data is a participant in the Privacy Shield Framework or we will put in place extra safeguards to protect your information, or otherwise ensure that we can transfer your information in a way that complies with data protection law. If they are part of the Privacy Shield Framework this requires them to provide similar protection to personal data shared between the Europe and the USA. For further details, see European Commission: EU-US Privacy Shield.

Please contact us if you want further information on the specific process used

by us when transferring your personal data internationally.

Data Security

We have put in place security measures to prevent your personal data from being accidentally lost, used or accessed by unauthorised personnel, altered or shared. 

KissShoe limits access to personal information about users to those employees and specific third parties who have a legitimate business need to access the information in order to provide the products or services we offer. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and we will notify you, and any applicable regulator, of a breach where we are legally required to do so. In the unlikely event of a breach the user agrees that KissShoe will not be liable for any resulting losses or damages. 

Due to the nature of data transmission on the Internet, we cannot guarantee that communications between you and us, or information stored on our servers, will be completely free from unauthorised access by third parties.

Data Storage

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. For example, details of your orders will be kept for as long as we need to retain that data to comply with our legal and regulatory accounting requirements, this is currently seven years, but the law may change in the future.

Your Rights

You have rights under GDPR data protection laws in relation to your personal data. 

Request access to your personal data. This enables you to receive a copy of the personal data we hold about you, how and why we have used the data and any third parties that have received this data.

Request correction or updates of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data corrected.

Request that your personal data is deleted. You can ask us to delete or remove personal data where there is no good reason for us continuing to process it. However, we may not always be able to comply with your request of erasure for specific legal reasons of which you will be notified of if applicable at the time of your request.

Object to processing of your personal data if you feel it impacts on your fundamental rights and freedoms either by us or a third party service provider. You have the right to object where we are processing your personal data for direct marketing purposes. In certain cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your request, but you will made aware of this at the time of making the request if this applies and the legal grounds on which this based. 

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (1) if you want us to establish the data’s accuracy; (2) where our use of the data is unlawful, but you do not request for us to delete it; (3) where you ask us to retain the data even if we no longer require it should you need it to establish, exercise or defend legal claims; or (4) you have objected to our use of your personal data, but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, the personal data we hold. Note that this right can only be applied to certain circumstances, if we are unable to transfer your personal data as you have requested we will explain the legitimate reasons for doing so at the time of your request.

Request to withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.

If you wish to exercise any of these rights or you wish to see the information held about you, please contact us at [email protected] KissShoe reserve the lawful right to charge a reasonable fee to meet our costs in providing you with details of the information we hold about you. If your request is clearly unfounded, repetitive or excessive we may refuse to comply with your request in these circumstances. We may need to request specific information from you to help us confirm your identity as a security measure to ensure your lawful right to access the personal data that we hold (or to exercise any of your other rights). We may also contact you to ask for further information in relation to your request to aid our response. We aim to process all requests within 6 weeks of contact, should we require a longer timeframe we will keep you updated and notify you of any potential delays.


A cookie is a piece of data that is placed on an internet user's computer memory. The information the cookie contains is set by a website's server and it can be used when the user visits the website.

Cookies were designed to remember things that an internet user has done on that website in the past, which can include putting products in their basket, logging in, or clicking on links. Cookies are not dangerous and cannot harm your computer. They are not computer programs and cannot be used to circulate viruses. This information about how customers use our website is used in many ways, here are some of them:

•To keep a record of the products you've put in your shopping bag for next time you visit

•To make personalised product recommendations, based upon your previous times you've shopped on the website

•To remember your preferences

•To find out what the website doesn't do well and make improvements to it in future

•Allow you to share pages with social networks like Facebook

•Make sure advertising on other websites is relevant to you

Our Cookie Policy

To make full use of the online shopping and personalised features on, your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain personalised features of this website by using them. Our cookies don't store sensitive information such as your name, address or payment details. However, if you'd prefer to restrict, block or delete cookies from, or any other website, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences. If you choose to opt out of all cookies set by then you will be unable to place an order on our website. You will, however, still be able to browse our website.

'Share' Tools

If you take the opportunity to 'share' content through social networks – such as Facebook and Twitter - you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

To Enable Cookies

If you're not sure of the type and version of web browser you use to access the Internet:

For PCs: click on 'Help' at the top of your browser window and select the 'About' option

For Macs: with the browser window open, click on the Apple menu and select the 'About' option

How to check cookies are enabled for PCs

Google Chrome:

1Click on 'Tools' at the top of your browser window and select Options

2Click the 'Under the Hood' tab, locate the 'Privacy' section, and select the 'Content settings' button

3Now select 'Allow local data to be set'

Microsoft Internet Explorer 6.0, 7.0, 8.0, 9.0, 10.0

1Click on 'Tools' at the top of your browser window and select 'Internet options' , then click on the 'Privacy' tab

2Ensure that your Privacy level is set to Medium or below, which will enable cookies in your browser

3Settings above Medium will disable cookies

Mozilla Firefox

1Click on 'Tools' at the top of your browser window and select Options

2Then select the Privacy icon

3Click on Cookies, then select 'allow sites to set cookies'


1Click on the Cog icon at the top of your browser window and select the 'Preferences' option

2Click on 'Security', check the option that says 'Block third-party and advertising cookies'

3Click 'Save'

On Macs:

Microsoft Internet Explorer on OSX

1Click on 'Explorer' at the top of your browser window and select 'Preferences' options

2Scroll down until you see 'Cookies' under Receiving Files

3Select the 'Never Ask' option

Safari on OSX

1Click on 'Safari' at the top of your browser window and select the 'Preferences' option

2Click on 'Security' then 'Accept cookies'

3Select the 'Only from site you navigate to'

Mozilaa and Netscape on OSX

1Click on 'Mozilla' or 'Netscape' at the top of your browser window and select the 'Preferences' option

2Scroll down until you see cookies under 'Privacy & Security'

3Select 'Enable cookies for the originating web site only'


1Click on 'Menu' at the top of your browser window and select 'Settings'

2Then select 'Preferences', select the 'Advanced' tab

3Then select 'Accept cookies' option

For all other browers please consult your documentation or online help files.

Your Rights 

Opting Out

If you have signed up to receive our newsletter and no longer wish to receive this please email us at [email protected] to request that we send you no further email marketing. Your request will be respected and actioned promptly. 

Access to information

You are entitled to see the information held about you. If you wish to do this please write to us, PO BOX 3166, Bristol, BS8 9GY, United Kingdom. We are entitled by law to charge a fee of £10 to meet our costs in providing you with details of the information we hold about you.

Changes to our privacy policy

The Privacy Policy you are reading here was last updated on 21st May 2018. We reserve the right to make changes to our Privacy Policy as necessary. Please check our website frequently to see any updates or changes to our policy on this page.

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